What do you think about the brand ? Most of people think that the brand is made of conglomerate company such as Samsung, Chanel. Due to these reason, We doesn’t considering that the brand is not related with in our life Just believe the brand was related with company symbol. but It is not true.
What is the Brands
Brands have conversations, not monologues. They embrace the fact that their mission is to help consumers get closer to whom they want to be. They’re comfortable with the fact that this “whom they want to be” is always evolving. So they evolve too: iterating continuously in endless cycles of building, measuring and learning. -Lean brand by 28 page
Before I studied, the brand’s meaning is aligned “Samsung, Starbucks” which is famous company logo and name. To be simply, I thought the brand is only symbol of the company. so The brand is not necessary for my life. However our social trend is always continuously change from time to time. Plus The brand is coming from customer close relationship which sharing the same value. For me, according to writing Handal medium, I would like to tell Han dal member to my brand “What kind of value should I share with Handal member who have a relationship ?
What do the Brands build ?
A story, symbols, and a strategy. Our Brand Story allows us to show the world who we are, what we offer, how we’re different and how we promise to help them. Brand Symbols make up our graphic identity and engage others with this Brand Story in visually powerful ways. Finally, our Brand Strategy outlines the way in which we will communicate our Story and Symbols to generate conversion. — Lean Brands
To be honest, I don’t know exact the brand definition. Let’s what I would like to say my Handal member to summarize my story to comparing writing list between my great leader Noella and Me.
My great Leader Noella’s writing post
My Posting List
In my opinions, My leader writing post has a own of brands. when reader firstly checked her title of writing post, they can easy catch up “what can you say to me?”. and the her contents help student to better study method. It can be made of the strong brand for her writing post via daily writing.
On the other hands My daily writing’s title is unclear sentence to share information to reader. Maybe reader was not interested in my writing post because there is not interesting story for my writing post. To make a the brand, It have a great story. so for the next time, I plan to write clear title and focusing on the one item such as company life or social issue.
What is your plan ?
When I was young, I wanted to change in the world. moreover after entering company, I wanted to change company atmosphere. But now days I realized that world and company atmosphere is not easy changed by myself effort. I think that I have to prove my success life by making the my brand. so I will implement a writing post to share a benefit tip for worker by making the my brands.
